中医药文化融入高等中医药院校意识形态工作探究

当前抓紧加强和改进高校意识形态工作具有极端重要性和现实紧迫性.中医药文化之意蕴与高校意识形态教育目标、内容价值相通,更与高校意识形态工作理念、方法内在相契.通过将中医药文化有机融入意识形态工作,进一步加强宣传阵地、实践阵地建设,协同发力,有助于实现高等中医药院校意识形态工作创新发展.     

富水砂层盾构接收技术

针对富水砂层盾构接收易发生渗漏、涌砂、安全风险大等问题。在大量工程实践基础上,总结出以控制地下水为重点、坚持预防为主的施工理念,形成端头加固、止水帷幕、环箍注浆及止水装置的富水地层盾构接收技术,牢筑三道止水防线。技术成果在多项依托工程中成功应用,确保了该类地层盾构接收安全和风险可控。     

基于均方差法的郑州市土地综合承载力评价

［目的］开展土地综合承载力评价是科学编制国土空间发展战略的基础。通过构建包含水土资源承载力、经济承载力和生态承载力3个维度土地综合承载力评价指标体系，定量刻画郑州市城市土地综合承载力的特征与轨迹。［方法］运用均方差法，选取2010—2016年郑州市城市土地综合承载力评价指标，分析其土地综合承载力特征。［结果］（1）总体上，郑州市城市土地综合承载力不断增强，水土资源承载力呈现先升—降—升的动态演变特征； 经济承载力持续增长，这源于郑州市土地经济效益的大幅提升； 生态承载力呈现波动性增强的演变特征。（2）郑州市城市土地综合承载力经历了较低—中等—较高发展历程，但土地综合承载力处于低层次的较高阶段，仍有较大提升空间。（3）为提高郑州市城市土地综合承载力，应加快“多规合一”规划的编制，科学划定城市增长边界和“三生”空间，转变城市发展理念，优化发展发展路径，提升城市土地综合承载力水平。［结论］郑州市城市土地综合承载力仍有较大提升空间，应加快建立土地综合承载力扩容的有效机制。     

网络直播购物情境下的拟剧化营销——基于抖音直播平台的分析与诠释

网络直播购物逐渐成为一种新的网络营销与消费方式。对于该模式的剖析,有助于对网络直播购物这一新兴事物进行全景化的解构与阐释,更好地理解与把握该模式的本质与趋势。本文基于第三方立场与视角,以戈夫曼拟剧理论为基础,锚定抖音平台为实践场景,尝试诠释拟剧理论在网络直播购物情境中的新变化、新形式、新内涵。研究选择Top100网络直播主播为分析对象,采用后台运营数据、页面数据爬虫、人工观察分析等多元数据采集与分析方法,对整个网络直播购物场景进行分析。研究发现,网络直播购物呈现出鲜明的拟剧化营销特质,各类要素间存在循环强化的运行机理,消费者的购物行为有着显著的集体偏好,且主体间的协同合作机制促进了消费的延续。该发现有助于对拟剧化营销运行机制、拟剧理论的新场景及网络直播购物这一新兴商业模式进行客观辩证的思考。     

The Moderating Effects of Status-Consumption Motive and Age in the Relationship between CSR Advertising Appeal Type and Purchase Intentions

The primary purpose of this study was to examine factors that influence the effectiveness of benefit appeal types (i.e., help-other vs. help-self) in Corporate Social Responsibility advertising. To that end, we designed and administered a between-subjects experiment where participants viewed one of the two CSR advertisements crafted with help-self and help-other benefit appeals. Results provided evidence supporting the moderating effects of status-consumption motives and age on purchasing intentions. Additional analysis suggested consumers younger than 48 years old were more likely to be persuaded by a help-other ad appeal when they didn't have strong desires for status consumption. Results were discussed in light of the self-concept theory and value-expressive framework in CSR advertising.     

EMPIRICAL PERFORMANCE OF GARCH MODELS WITH HEAVY‐TAILED INNOVATIONS

We introduce a new type of heavy‐tailed distribution, the normal reciprocal inverse Gaussian distribution (NRIG), to the GARCH and Glosten‐Jagannathan‐Runkle (1993) GARCH models, and compare its empirical performance with two other popular types of heavy‐tailed distribution, the Student's t distribution and the normal inverse Gaussian distribution (NIG), using a variety of asset return series. Our results illustrate that there is no overwhelmingly dominant distribution in fitting the data under the GARCH framework, although the NRIG distribution performs slightly better than the other two types of distribution. For market indexes series, it is important to introduce both GJR‐terms and the NRIG distribution to improve the models’ performance, but it is ambiguous for individual stock prices series. Our results also show the GJR‐GARCH NRIG model has practical advantages in quantitative risk management. Finally, the convergence of numerical solutions in maximum‐likelihood estimation of GARCH and GJR‐GARCH models with the three types of heavy‐tailed distribution is investigated.     

经济政策不确定性与企业员工配置——来自沪深上市公司的经验证据

企业员工配置是企业内部管理的重要一环,经济政策不确定性是否会影响企业员工配置?本文以员工数量衡量企业员工配置,利用2010-2018年沪深A股上市企业数据和经济政策不确定性指数建立面板数据模型,考察经济政策不确定性对企业员工配置的影响,实证研究发现:经济政策不确定性会显著增加企业员工配置,且该影响经更换变量、调整样本容量以及内生性处理后依旧显著,该反应在还债能力较弱、盈利能力较差、股权制衡度较高、地区经济发展水平较低的企业中更为明显。文章的研究结论对于企业管理和宏观经济管控有一定的参考价值。     

基于冠层光谱和BP神经网络的水稻叶片氮素浓度估算模型

[目的]快速、准确地诊断水稻叶片氮素营养状况,为水稻氮肥精准管理提供依据。[方法]以江西省农科院8种不同施肥处理的晚稻为研究对象,于主要生育期同步测定了水稻冠层光谱反射率及叶片全氮浓度(Leaf Nitrogen Concentration,LNC),系统分析了原始光谱反射率、一阶微分光谱、"三边"参数以及由350～1 350nm两两波段组合的差值(SD (Rλ1,Rλ2))、比值(SR (Rλ1,Rλ2))及归一化(ND(Rλ1,Rλ2))光谱指数与水稻LNC的相关关系,筛选出敏感参数,并以之为自变量构建了水稻LNC的传统预测模型,另外构建不同指标个数的多元线性与BP神经网络模型,并对模型进行验证。[结果](1)水稻LNC与一阶微分光谱在751nm处的相关性最高(r=0. 822);(2)"三边"参数中的红边面积SDr与LNC的相关性较高(r=0. 687);(3) 750nm附近的红边波段与近红外波段差值组合、550nm附近的绿光波段与近红外波段的比值及归一化差值组合与水稻LNC的相关性较高,以SD (R752,R751)、SR (R534,R1 350)和ND (R534,R1 349)表现最好,相关系数分别为0. 827、-0. 790和0. 788;(4)传统回归模型中以SD(R752,R751)构建的一元线性模型最佳(RC2=0. 665、RV2=0. 750、RMSEV=0. 4%、RPD=2. 034);(5)利用5个指标((R'751、SDr、SD (R752,R751)、SR (R534,R1 350)、ND (R534,R1 349))经逐步回归筛选出的2个指标SD ((R752,R751)和SR (R534,R1 350))构建预测水稻氮素的BP神经网络模型,预测效果最佳,其验证参数值分别为R2=0. 859、RMSEV=0. 302%和RPD=2. 669。[结论]基于单指标构建的传统线性模型计算过程简单但精度略低,而基于2个指标(SD (R752,R751)、SR (R534,R1 350))构建的BP神经网络模型预测精度高于该2指标构建的多元线性模型,表明在指标适合的情况下,BP神经网络对氮素具有较好的预测能力,是一种快速准确估算水稻叶片全氮浓度的方法。     

Further Mining the Predictability of Moving Averages: Evidence from the US Stock Market

Most studies on the predictability of moving average (MA) technical analysis use the discrete (buy/sell) trading recommendations. However, it is possibly incomplete or unreliable to explore the predictability of MA by only employing its generated trading signals. To further explore the forecastability of MA, we study its measurable impact on the stock market returns by using a conventional predictive regression framework. Our empirical study on the US stock market with respect to more detailed price information finds, (i) that the proposed predictor, MADP (MA based on daily prices) shows significant predictability in‐ and out‐of‐sample, and significantly outperforms the historical average (HA) benchmark as well as the MA based on monthly prices, (ii) that the predictability of MADP centers on the short‐term lags (within the most recent 10 days) and disappears when lags are beyond 20 days, and (iii) that the economic evaluation of the portfolios based on trading strategies confirms the superior performance of MADP with short‐term lags against the benchmark even though considering transaction costs.     

服务营销:3G时代企业致胜的法宝

随着3G时代的到来,电信企业之间的竞争将更加激烈.电信企业要想在激烈的竞争环境中立足,拥有自己的市场,必须以服务营销为战略研究重点,建立以用户为中心的服务营销体制,建立包括企业利润、企业的成长性,用户忠诚、用户满意、提供给用户的产品与服务的价值,员工能力、满意、忠诚及效率在内的电信服务利润链.